Cellotape is very proud to showcase the fashion forward, fashion film Cabin Fever an insight into the new collections of POP PR.
Amongst many other things lockdown’s caused, it’s been very challenging to create and provide content. POP PR delivers a unique and avant-garde way to showcase their wares; a colourful spectacle and fantasy to take you out of the locked up blues and catapult you into another dimension; the dimension of the great British boozer.
“This past Autumn when we would usually host our seasonal press day, we were faced with the challenge of lockdown. With this, we decided to produce a new take on press day; a fashion film – ‘Cabin Fever’. In a bid for our eccentric clients collections not to be locked away, but to be celebrated & embraced in a creatively charged project.
The location – of course the British Pub, which has been the topic on everyone’s lips for 2020 – “Will they open? Will they close? When’s last orders?”. We wanted to make this community hub the centre of our film, to honour & reminisce the good times.
Bringing fashion to the mundane and highlighting the crazy in cabin fever – raise your pints to some jolly good fun, your forks to some beans on toast & your eyes on POP’s wardrobe of relentless independent designers who keep serving fashion realness.”