By Joanne Higgins

The fashion industry continues to embrace A.I. technology at breakneck speed, and for good reason with algorithms that accurately predict future sales, refine marketing strategies and forecast trends. Money is saved with less wastage and big bucks made as the clothes designed and stocked are those driven by hard customer data. Happy customer, happy bank balance, right? The burning question is whether this ‘design on demand’ business model is actually driving innovation in design or stifling? As food for contemplation, we offer you another stunning selection of images from design dynamo Bruno Basso.

“People always ask me what the trends are, but I’m not a believer in trends. Individuality is more important to me, to stand out and have the confidence to wear something you’re comfortable in – it just happens. I’m comfortable wearing a suit.” 

David Gandy

“Style is knowing who you are, what you want to say, and not giving a damn.” 

Orson Welles

“Remind yourself. Nobody built like you, you design yourself.”


Every man should have a magnifying mirror. If you look good magnified, you are set to go.”

Tom Ford


Images courtesy of the wonderful Bruno Basso @brbasso


Natalie Kent, Calling all Starseeds

Activate the natural superpowers that lay dormant inside your bones and flesh.

Arthur Arbesser SS2021

Music to our ears. The vibrance and creativity of Arthur Arbesser's Spring Summer fashion film.