Pure Gold

As our models stride towards us or slump relaxed on a couch, they seem to exude confidence. That is because there are only strong looks in their story, from sharp gangster tailoring to molten gold drapery. The power of clothes is the communication of attitude, the power of fashion is its ability to shift and change perceptions of that attitude. The story unfolding here takes us from sofa to sidewalk, from direct stare to total ignorance of the camera’s attention. The shimmering golden chains, the massive opulent gold necklace, the filigree metallic keys pattern, or the fluid golden dress are in direct opposition to the dense black and severe looks, yet they’re not; they’re all about style confidence. They say, “I dress purely to please myself”, there are no rules, I can be alone or in a crowd, but I am me, the best dressed person in any location, or any space I enter, I will always draw the attention of everyone there. It’s fashion and style as an elegant force. The images are designed to make you feel this power, and how, what to many are simply clothes, can also be used by those in the know as a weapon. Fashion; never underestimate it.   

 

Words by Tony Glenville