October 15, 2025

S’ranouir: One Size Fits All

Walking into the space, I felt as though I wasn’t just looking at clothes, but stepping into a conversation about fashion itself. What it means, how it’s made, and how it can be reimagined by the right creative hands and eyes. S’ranouir isn’t just about following trends; it feels more like an exploration of how form, utility, memory, and the body can all come together in ways that stay with you.

It was their very first time in London, a four-day showcase from the 18th to the 21st of September. I visited on Friday 19th, and found myself drawn into the details, their dresses crafted from Cupro, cotton waste, fabrics with a story and a purpose, especially sourced.

As someone who’s a larger size, I’m often wary when a brand claims “one size fits all”, because usually it doesn’t. However, here I was surprised. The pieces weren’t just clothing; they were adaptable, layered, and full of possibilities. Instead of shutting me out, the designs invited me in, offering different ways of wearing and experiencing them. For once, I felt part of the vision, not left outside of it.

Thank you S’ranouir for helping to shift how the entire meaning of fashion and clothes might be viewed.

Words by Laura Robinson

Cellotape: Working in monochrome, do you think colour and fashion can be distracting?

S’ranouir: It isn’t that colour distracts me. On the contrary, I feel a profound connection to a single colour when it is allowed to exist fully—an entire collection immersed in black, or in white, or one day perhaps in blue or red. There is a fullness, a purity, that feels complete and resonant. For now, I work only in black and white, because they are the only shades I have found to exist in their purest form in the materials I use.

Cellotape: How important is it when you create is the top to toe concept?

S’ranouir: For me, completeness matters. I pay close attention to every detail, not only in design but also in craftsmanship, in sewing, and in the challenges of construction. Every element must connect to form a coherent whole.

Cellotape: Does the look come to you initially fully realised or is there much change involved?

S’ranouir: My process is not about imagining a fixed form in advance. I deconstruct and reconstruct, again and again, through endless trials. In this way, a garment can open into multiple possibilities—sometimes two or three, sometimes five, and occasionally even ten completely different looks. Each variation emerges through the repetition of draping and reshaping, until the structure reveals its fullest potential.

Cellotape: Do you use both flat pattern cutting and drape in your process?

S’ranouir: I work entirely through drape. Flat pattern cutting cannot capture the complexity I seek. Even the simplest-seeming garment is the result of carefully shaped volume, balance, and repeated experimentation on the body.

Cellotape: How important do you think is your personal heritage and culture in your creativity?

S’ranouir: Everything I have lived inevitably shapes my work. My perspective on the world, my personal experiences—these are the foundation of my creativity.

Cellotape: Do you have a structured long term plan, or are you content to slowly develop?

S’ranouir: I do plan for the long term, but I do not let commercial rhythms dictate my pace. I prefer to move slowly and deliberately, keeping the work at the centre, and allowing it to find its place in the world.

Cellotape: Are there any fashion designers whose work you admire?

S’ranouir: I admire not one name in particular, but the spirit of all who dedicate themselves to their own vision—those who experiment, endure, and keep creating from their unique perspective. That devotion is, to me, the most beautiful quality.

Walking into S’Ranouir’s pop-up feels like witnessing fashion evolution in real time: limitless potential in personal expression is presented on every wall. Amongst the shimmering facets in their unique showcase, a sparkling white shirt floating beneath a dripping glass vessel immediately catches the eye. Each drop is caught by the shirt, crystallising and transforming the structure of the fabric itself. Captured here is the embodiment of S’Ranouir’s essence: shape and substance, ever-changing in the face of modern fashion. This method is experimental: a sprinkle of creative alchemy that redefines and elevates custom clothing; the fusion of art and science into one-of-a-kind adornments. The result is something truly individual, dynamic, and alive. Words by: Adele Cordani

“What crystallises here is not only solid form, but the question of how body, garment, and time might discover new shapes together.” – S’Ranouir