Tony Talks Rami Al Ali

In 2026 Rami All Ali will celebrate 25 years of running his own named house. His journey from graduating with a degree in Visual Communications in Damascus and his homeland of Syria has been a steady development into a brilliant couturier. After graduating in 1995 he moved to the United Arab Emirates to gain more fashion experience. A big step was made in Rome in 2009 showing during the Alta Moda, his next big leap was to debut at Paris Couture week in 2012.

In June 2025, Rami Al Ali was invited to present his collection in Paris, as part of the official Haute Couture fashion show schedule of the Fédération de la Haute Couture et de la Mode He became the first Syrian designer to be welcomed onto the official Haute Couture calendar.

Amongst many celebrity clients he can number women across the globe from the USA to China and. Across Europe. He also has a special division White which creates Pret a Porter wedding dresses.

Rami Al Ali is engaged in diverse roles developing conversations around women, Syria, education, and fashion business developments.

This season’s collection distilled the essence of his work to present his house at its finest. Influences from his cultural heritage, the classic rules of couture and a personal creative vision combined to impress a packed audience in the white space at the Palais de Tokyo.

Craft and couture finesse, the famous “petits mains,” literally small hands, of the workrooms summoned up for our eye’s images of loveliness and the true definition of haute couture.

The colours of the collection were frosted, watery and subtle; white, ecru, bone, chalk white, blush pink, and a softly iced sage green, they offered the perfect palette to highlight a single outfit in a the colour of a golden dawn and four black looks.

Silhouettes ranged from the fluid and soft to the more sculptural and structured, but never over exaggerated or extended beyond beautiful proportions.

The looks included a simple high necked long sleeved dress in the sage green with one side embroidered in self coloured chinoiserie flowers from which floor length fringe swayed rhythmically. A black short jacket cut in a curving renaissance shape, framing the face, it was decorated with passementerie and soutache braiding, worn with simple straight leg black pants. A pale blonde single layer, silk faille waistcoat flared into a huge billowing train, and was topped by a double ruffle collar, it was worn over a slender simple matching dress entirely covered in embroidery which seems to whisper of tapestry and motifs from an ancient palace. Each look offered something to marvel at in the couture expertise of the designer and his team. There was a lightness of touch and a sense of rigour even to the decoration and more opulent pieces.

Rami Al Ali showed a collection that took his reputation, even amongst those who were already fans, up several notches to make us applaud and cheer. Congratulations.

Words by Tony Glenville